Optimize Your Content for Vertical Viewing
In recent years, mobile devices have become the primary way people consume digital content. As a result, businesses need to adapt their strategies to optimize for mobile viewing. One key aspect of mobile optimization is the use of vertical video
Why is Vertical Video Important?
Vertical video is video content that is shot and displayed in a vertical orientation, as opposed to the traditional horizontal orientation. With the majority of mobile devices being held upright, vertical video has become a more natural way for users to consume content. In fact, studies have shown that vertical videos have higher engagement rates and a greater likelihood of being watched to completion.
Social media platforms like TikTok, Instagram, Facebook, and YouTube have popularized vertical video as a preferred format for engaged consumers. These platforms are designed for vertical video, and as a result, businesses that optimize their videos for vertical viewing are likely to see higher engagement rates and more views.
Plan for Vertical Orientation
When planning your video content, it’s essential to keep in mind that it will be viewed vertically. This means that your subject should be positioned in the center of the frame, and any text or graphics should be optimized for vertical viewing. Videos and photos should be 1080 pixels wide and 1920 pixels tall (an aspect ratio 9:16).
Keep it Short and Sweet
Mobile users have short attention spans, so it’s important to keep your videos short and to the point. Try to keep your videos between 15 seconds and no longer than 60 seconds to get your brand and message across quickly and clearly.
Use Eye-Catching Visuals
In order to capture your audience’s attention, your videos need to be visually interesting. Use bright colors, bold graphics, and interesting camera angles to make your videos stand out.
Add Captions and Sound
Since most social media platforms autoplay videos without sound, it’s important to add captions to your videos. This ensures that your message is conveyed even if the viewer has their sound turned off. Sound makes a vertical video attractive to consumers by offering voiceovers or music which makes it more engaging.
Successful Tactics for Growing an Audience on Social Media
In order to grow an audience for a digital product offering, it’s important to use social media channels effectively. Here are some successful tactics:
Run Social Media Ads
Running social media ads can be an effective way to reach a targeted audience. Use platforms like TikTok, YouTube, Facebook, and Instagram to create targeted ads that reach users who are most likely to be interested in your product. Encourage users to share your content or tag their friends in order to enter the contest, and offer a prize that is relevant to your product offering.
Engage with Your Audience
Engaging with your audience on social media is key to building a loyal following. Respond to comments and messages promptly, and create a dialogue with your audience to build a sense of community around your product.
Optimizing your content for mobile vertical viewing is crucial for reaching a wider audience on social media to drive brand engagement as part of your go-to-market strategy. Contact Digi-VUE Advertising today for a free strategy session. Phone (661) 492-4234