All businesses aim to attain faster growth, higher revenue, and lower costs. However, these goals are unattainable for most businesses since they have failed to align their people, processes, and technology. Market automation, which entails using technology to streamline marketing efforts and increase efficiency, solves the problem. It is one of the fastest-growing technologies; initially, it was a preserve of the large corporations, but it has been scaled down to suit the needs of small and medium-sized companies. Today, marketing automation is a must-have for any business. It uses software to automate repetitive marketing work, saving time, reducing human error, increasing operational efficiency, and boosting revenue growth.