social marketing


Copywriting entails writing texts for advertising or marketing purposes. The product, called copy or sales copy, is content written to create brand awareness and convince the target audience to undertake a certain action. It entails writing persuasive and promotional marketing materials which persuade people to buy, click on a link, contribute to a course or schedule an appointment. The materials are often written in print or online but may include spoken materials such as scripts for videos or advertisements. Copywriting is everywhere, and you may often pass it unnoticed; for instance, we receive several emails daily promoting local restaurants, charity drives, sales letters, and catalogs.

Copywriting is the glue that sticks together all digital marketing plan components. It gives the design meaning and forms the foundation for content marketing, SEO, and growth hacking. A great copy converts more readers into clients.

Organic Social Media

Organic social media denotes free content: memes, videos, and photos that businesses and brands share with their followers. It is all free promotion materials; a brand utilizes free social media tools to create and engage with its online followers. In an organic post by a brand, the people who can view the post are:


Photography is the art and technology of generating images on photosensitive surfaces and their digital counterpart. If you have the right camera equipment, it is possible to photograph wavelengths of light that the human eye cannot see. There are different types of photography like landscape, macro, wildlife, portrait, documentary, fashion, travel, and event photography.

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