HOW MEDIA CAN HELP WIN

Capabilities Vital To News, Media & Cable Stations

Target Prospects Based On Real-World Activities

  • Geofencing Marketing
  • Programmatic Display
  • OTT/Connected TV Advertising
  • Social Media Advertising
  • Google & YouTube
  • Data Analytics & Reporting
This Is How We Maximize Tune In For News Stations

What Is Geofencing Marketing?

Your Physical Location Can Indicate User Intent

Geofencing marketing allows companies & advertisers to serve display ads and target people in very precise areas and the places they go such as competitor locations, convention centers, retail locations, malls, event centers, and as small as 25 square foot locations.

The Process of Geofencing

1. User With Mobile Device Enters Geofenced Location

2. GPS Technology Captures Mobile Device ID of User

3. User opens up browser or App on their mobile device

4. Ads Can Be Seen On Mobile Devices & Tablets

5. User Begins Seeing Ads From The Point They Enter Geofence & For Up To 30 Days After They Leave The Geofence

6. Ads are displayed on Apps & Websites (Over 600,000 Apps) Ads can Be Seen On Mobile, Desktop & Tablet Devices

Addressable (Household) Geofencing

Digi-VUE Advertising Addressable Geofencing brings to advertisers powerful, efficient, and accurate new way to target specific households and businesses with digital advertising.

Addressable Geofencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households.

Advertisers upload up to 1million street addresses into the platform.

Those street addresses are then automatically converted into geo-fences that conform to the plat lines of each address.

Then, devices seen within those plat lines are targeted with mobile, video, and/or OTT/CTV ads.

Site Retargeting: All Your Marketing Efforts Working Smarter

Target users who have recently visited your site but left with or without converting

Site retargeting forms the bedrock of all campaigns and ensures your other marketing is even more effective (TV, Radio, Print, Facebook, PPC, Geo Fencing, SEO)

Continue speaking to people who visited

Search Retargeting: Continue Targeting Buyer Intent Keywords

Target CBS constituents who have recently performed a search on other search engines/websites (Bing, Yahoo, AOL) outside of Google, even if they did not visit your website.

CBS Content Searchers

Ray Donovan •

Showtime •

Showtime App •

Ray Donovan Times •

Extending Geofencing Campaigns With Video/OTT

Less Expensive Than TV

Reach the same audiences online that are watching your TV campaigns.

Leverage your TV budgets and creative assets to extend into digital advertising.

Build Ads That Allow For Searchers To Still Click A Companion banner Ad To Visit Your Website.

Data Reporting & Analytics In One Dashboard

Integrate All Your Marketing Activities Into One Reporting Dashboard

Our analytics platform will integrate all of your digital activities into one reporting dashboard – from Google Analytics, AdWords to Social Media Platforms.

One reporting dashboard allows for better decision making and program optimizations.

Helping A News Station In A Top 25 Market Win Sweeps......All Year

Digi-VUE Advertising Agency