Never before did retailers have
advertising tools that were as
hyperlocal and measurable as
targeted display solutions.
Retail & Franchise
ADVERTISING
PRECISION & ROI TRACKING
Winning Formula For Franchise & Retailers
Geo-targeted retail Advertising
Target Advertising Only Within Your Service Area to Limit Waste
Our technologies allow us to target advertising by DMA, IP address and specific zip codes.
No need to advertise to the entire city when you can target your marketing and advertising spend within your specific service area.
Location based advertising (GEO FENCING)
Target Consumers Based On Physical Off-Line Activities
Place-based marketing allows us to reach retail
consumers directly on their mobile phones when they visit specific locations and events like – hospital ERs, concerts, malls, sporting events, car dealerships, state fairs, conventions, etc.
Conversion zone tracking – Store Visitors
Track consumers who saw you ads and then visited your store
With our geo fencing technology, we can now track the number of people who saw your ads and then actually visited your storefront.
This new level of tracking provides
an incredible understanding of
your true return on investment.
How GEO FENCING WORKS
A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on user visits to a particular location during a scheduled timeframe.
When a user enters the geo fenced location during the set timeframe, they will then become part of an audience that can be targeted either during or following the event when they’re browsing on their mobile browsers (Safari/Chrome) or the 600,000 App’s we have access to serve Ads on (Angry Birds, Words With Friends, Etc…)
key GEO FENCING benefits
Sales Maximization (Site Retargeting)
Keeping Your Business Top-Of-Mind.
A National Retail Federation study showed that 72% of
customers abandon shopping carts without purchase. If the retailer does nothing, 8% will come back and complete the transaction. But if you actively retarget them with advertising 26% will come back and complete the transaction – a 3x lift in sales. We work to ensure our
SEARCH RETARGETING: SAME EXPOSURE AS ADWORDS
Target customers who have recently performed a search on other search engines/websites outside of Google, even if they did not visit your website.
CRM RETARGETING: Target Your Own Lists
Target users who have are currently on your email marketing lists with Ads wherever they visit around the web.
CRM retargeting can be immensely effective if you have a list of people and ongoingly want to only target them with coupons and offers.
EXTENDING retail CAMPAIGNS WITH VIDEO
ADVANTAGES OF ADDING VIDEO
Less Expensive Than TV
Reach the same
audiences online
that are watching
your TV campaigns.
Leverage your TV
budgets and creative
assets to extend
into digital
advertising.
Build Ad That Allow
For Searchers To
Still Click A Companion
banner To Visit
Your Website