OBJECTIVES: To build an organic marketing campaign complementing the paid marketing campaign.
SYNOPSIS: Digi-VUE Advertising started by creating a video series of Twelve (12) individual videos in Spanish and English. This series includes “About us”. case studies, client testimonials, and product information videos. Every month, Digi-VUE Advertising releases one new video in their Social Media alongside with several other platforms. These videos are posted in Pacific Auto Recycling Center’s official Facebook page and Youtube page. Further, we track, analyze and evaluate the performance of these videos and report the results back to the client. We also use these results to do modifications if necessary.
SOLUTION: Social Media Marketing is the use of social media platforms to promote a product or service. It offers tracking and data analytic tools enabling the user to follow the progress and assess the success of the ads. Digi-VUE Advertising created a video series for Pacific Auto Recycling Center and delivered these videos through social media platforms to reach online consumers.
RESULTS: Pacific Auto Recycling Center Social Media marketing campaign increased their social media following and exposures tremendously. These online followings also reflect traffic on their official website as the video series cause interest for the company to its audiences and the posts have a link to their website.