Search Engine Optimization – SEO Case Study

CLIENT NAME: Spinal Care Bedding.net

OBJECTIVES: To reach and advertise to targeted audiences who uses specific keywords in search engines.

SYNOPSIS: Digi-VUE Advertising analyzed the website and ensured that its construction is Search Engine optimize. Once verified, we resubmit the website to the search engines to identify the current ranking. Taking this into consideration, we analyze the competitor’s ranking and identify the keywords used by consumers that direct them to the competitor’s website. We then assess and identify keywords with lower competition but still yield higher results and use them for Spinal Care Bedding.net. We then optimize the search algorithm through completing the backend construction of the content. This will ensure that we will be able to deliver best ranking and relevancy for our client’s keywords.

SOLUTION: Search Engine Optimization is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. This is a backend process that enhances visibility through assigning specific keywords linked to a company’s website. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines. Digi-VUE Advertising provides Spinal Care Bedding.net less competitive keywords and optimized their search algorithm by improving the accuracy and comprehensiveness of their content. This process also allows our client’s website to yield more market share and to be found in search results for keywords with high competition.

RESULTS:Spinal Care Bedding.net overview chart shows their increase in ranking from 200 or non-existent which is beyond 20 pages to its current rankings mostly with top 10 organic. All keywords have good search numbers as well.

 
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