Digi-VUE Advertising Digital Out-of-Home Network Membership Case Study
CLIENT NAME: Meece Car Audio
OBJECTIVES: To be able to share foot traffic in order to expand Meece Car Audio’s brand inside other business locations and to its customers.
SYNOPSIS: Digi-VUE Advertising identified the products that will provide Meece Car Audio higher revenue yield and used these products in their displays. We also produce informative videos to educate customers which further helps converting them to be qualified buyers. Once the content is produced, Digi-VUE Advertising installed the digital signage in their business location. Digi-VUE Advertising also adds their advertisement to the network allowing their ads to be displayed throughout the business locations of the members of the network.
SOLUTION: Digi-VUE Advertising Digital Out-of-Home Network Membership is a local network designed to improve brand recognition through the power of digital signage. Members received two (2) services; first, Fifty percent of the content displayed in their screen is about the business’ products and services. This is designed to assist up sell their products to consumers inside their business location. Second, the other Fifty percent of the content displayed are advertisement of other members of the network. This allows the members to reach clients that are in other business location that are part of the digital out-of-home network.
RESULTS: Meece Car Audio has been advertised all over the digital-out-of-home network over 480,000 times in a span of a year. The digital display in his business location was also able to help up sell the products they offer and provide a more engaging display that improve customer experience.