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Cutting Edge Programmatic Solutions We're
Bringing To Clients & Agency Partners
Via media Lab is a marketing and media solutions provider. We help our clients maximize leads, elevate customer and prospect engagement, and increase sales in a highly competitive digital, search and mobile first world.
This allows us to create and offer unique marketing and media solutions for our clients; some of which have previously only been available to Fortune 1,000 companies and big ad agencies, media groups.
What We'll
Discuss Today
Target Prospects Based On
Real-World Activities
- Back To Basics – What Is Geofencing
- Addressable Geofencing
- CTV/OTT With Programmatic Display
- Geofencing Strategy
- Top Verticals Winning With Geofencing
- Our Other Digital Solutions
- 5 Ways To Win More Clients & Better Ones
Geofencing
Marketing
Next Level OF Programmatic
Display Advertising
Geofence marketing
What is
What Is
Geofencing
Marketing?
Geofencing marketing allows companies & advertisers to serve display ads and target peopel in very precise areas and the places they go such as competitor locations, convention centers, retail locations, malls, event centers, neighborhoods, crosswalks, and as small as 25 square foot locations.
Measure Foot Traffic Back To Client's Location
This is a conversion zone. When someone erters the conversion zone after viewing or clicking on an ad after entering one of the three geofenced locations, this wil be counted as a view through conversion or a click visit. We can measure the effectiveness of your geofencing display ads through offline physical activities.
Can You Also Track Online
Conversions with Geofencing?
Yes
Benefits of Geofencing Marketing
Most Targetd Geographical Form Of Digital Advertising
Reach People Based On Their Behavioral Intent
Can Measure Online & Offline Conversions
More Efficiencies In Ad Spend
Simple To Set Up & Implement
Perfect Complement To Your Marketing Mix
What Geofencing Marketing is NOT
Not Beacon Technology
No Push Notifications
No SMS Text Message
No Text Ads
No AdWords Geofencing
No Google Display Network
Not Site Retargeting
No Billboard, Print, Advertising
The Process of Geofencing
User With Mobile Device Enters Geofenced Location
GPS Technology Captures Mobile Device ID of User
User opens up browser or App on their mobile device
User Begins Seeing Ads From The Point They Enter Geofence & For Up To 30 Days After They Leave The Geofence
Ads are displayed on APPS & Websites (Over 600,000 Apps) Ads can Be Seen On Mobile, Desktop & Tablet Devices
Recap Types of
Places You Can
Geofence
Target Prospects Based On
Real-World Activities
- Competitor Locations
- Your Own Location (Customer Loyalty)
- Retail Locations
- Trade Shows/Events
- Individual Buildings & Hospitals
- Streets and Cross Sections
- Households
- Sporting Events
Addressable
What is Addressable Geofencing
Addressable Geofencing brings to advertisers a powerful, efficient, and accurate new way to target specific housholds and bussiness with digital advertising.
Addressable Geofencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail compaigns, and other marketing efforts that target specific households.
To use Addressable Geofencing, advertisers upload up to 1 million street addresses into the platform. Those street addresses are then automatically converted into geo-fences that conform to the plant lines of each address.
Addressable Geofencing Benefits
Highly Precise. Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
Improved reach over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.
Improves performance of addressable TV, direct mail, and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution.
Highly scalable. Up to 1 million physical addresses can be targeted per campaign.
Provides foot traffic attribution. Conversion Zones can be used with Addressable Geofencing campaigns to track uplift in foot traffic to the advertiser’s location.
Addressable Geofencing Benefits
Granular reaporting Report and break down campaign performance by ZIP+4 Level.
Effectively and efficiently on-board offline data. Create granular audience from CRM systems and other offline databases(e.g., automotive lease renewals, households using internet but not video/cable, etc.)
Audiences are updated on a daily basis.
Personalize creative based on address level intelligence.
Cross Device. Targets all individuals at the address on multiple devices by leveraging our cross-device graph, and enables targeting of devices for up to 30 days after they have left address.
How It Works
Within our programmatic platform, lists of addresses are easily onboarded, matched and scrubbed of any personally identifiable information so that there is no risk of breach in privacy
Physical addresses which an advertiser wants to target are uploaded into our platform.
The addresses are then matched against plat line data to collect the exact physical location, size and shape of the individually matched addresses.
Audiences at every single address are updated on a daily basis.
The system then geo-fences each matched address to collect and target users specific only to that distinct address location. If desired, desktop, laptop, and OTT/CTV devices are also targeted through our cross device graph.
Connected Tv/Ott
Big Screen & Small Screen
Extending Geofencing
Campaigns With Video/OTT
Less Expensive
Then TV
Reach the same autiencues online that are watching your TV campaigns.
Leverage your TV budgets and creative assets to extend into digital advertising.
Build Ads That Allow For Searchers To Still Click A Companion banner Ad Visit Your Website.
Key Benefits
Non-skippable, immersive content
Reach a unique group of video consumers that advertisers can’t reach with traditional TV commercials.
Serve video ads pre-roll, mid-roll and post-roll within stareamed content on the big screen and other connected devices.
Access to inventory for both short-and long-form content.
Combine the impact of TV with the precision of digital.
Access to premium inventory through one centralized dashboard.
- Targeting robust targeting methods: Standard Geofencing, Addressable, Behavioral, and Demographic.
- Big Screen (OTT) and Small Screen (CTV) targeting.
- Able to target tens of millions of Connected TV homes
- Behavioral targeting using keywords or page terms (keyword contextual).
- Demographic and Psychographic targeting at the household level
OTT
COMPETITIVE
ADVANTAGES
MANY SAMPLE STATIONS & DEVICES
120 SK HORSEMAN | Sports | A&E | Select ABC Affiliates | Accent Health | Anthem Sports & Entertainment | AOL | AT&T/DirectTV Now! | BigStar.TV | Bravo | Select CBS Affiliates | CNBC | CNN | Comcast | Cooking Channel | Crackle | Digital Media Rights | Discover Channel | DiscoveryGo | Dish | DIY | DramaFever | E! | ESPN | E.W. Scripps Newsy | Film on TV, Inc. | Flickstream | Flipps Media | Food Network | Select Fox Affiliates | Fox Networks Group | FX Now | Fox News | Fox Sports | Funimation | Future Today Inc. | Cold Line Temangement | Haystack.tv | HGTV | History Channel | Looke Digital | MAZ | Select NBC ” Affiliates | Lifetime | MTV | NFL Network | One by AOL Ad Network | Oxygen | Plex | PlutoTV | Resignation Media, LLC | Screen Media Ventures LLC | Scripps Network, LLC | Sling TV | Smart Roll Media, LLC | TBS | Time, Inc. | The Weather Channel | TNT | Toon Googles | Travel Channel | TubiTV | Turner Digital | USA | Vevo | Vidillion | Weather Nation | Xumo | Yahoo!
Amazon Apple | Asus | Google | Hisense | JadooTV | LG | Microsoft | MiniX | NVIDIA | Roku | Samsung | Sony | Xiamoni
AdapTV | Beachfront | Freewheel | Rubicon | SpotX | 75+ PMP deals
Other White Label
Solutions We FulFill
Other Solutions
We FulFill
What Else Via Media Does
Paid Search
Facebook/IG
Reputation
Marketing
Analytics &
Measurement
GeofencinG Strategy
Geofencing
Strategy
Geofencing Is Not
A Magic Bullet
Strategy With Geofencing
- Budgets That Are Worth Testing With
- Ads Served Per Day Per Person
- Total Number of Geofences
- Layering Demographic Variables
- Testing Video & OTT With Static
- Make Your Campaigns More Holistic
- Site Retargeting
- Search Retargeting
- Addressable Geofencing
- Other Digital Channels
What We
Discussed Today
Target Prospects Based On
Real-World Activities
- What Is Geofencing
- Addressable Geofencing
- CTV/OTT With Programmatic Display
- Our Other White Label Solutions
- Geofencing Strategy
- Top Verticals Winning With Geofencing
- 6 Ways To Win More Clients & Better Ones