Business owners and marketing firms share the same ultimate goals, which can best be summed as keeping the consumers happy and increasing profits. While their goals may be the same, the methods of achieving them are vastly different. A business owner accomplishes these goals by providing quality products and services directly to the customer.
So it’s clear, everyone has the same ultimate goal, but how exactly does a marketer help achieve this goal? What are they doing? What is marketing? How does marketing accomplish their side of the bargain?
The short answer is by retaining and increasing customer loyalty through marketing. Too vague?
You might still have questions as to how exactly this achieved and what this implies.
Let’s break it down: