Case Studies
Car Dealership Steers Clients Away From
Competition Driving Them To Their Location
Challenge
A car dealership wanted to target consumers at competing car dealerships. They also wanted to track the amount of people who saw their ads and then visited their store location. As a result, they enlisted the help of Digi-VUE Advertising to reach the desired audience and to measure the number of people driven by our ads.
Solution
Our team developed a comprehensive strategy to target and convert the specified audience using geo-fencing. We built geo-fences around a list of car dealerships provided by our client. Upon campaign launch, our team blacklisted specific websites and adjusted the budget accordingly. As a result of our unique reporting, we were not only able to measure the number of conversions driven by the campaign, but also determine which geo-fences delivered the best engagement and visibility.
Results
Ultimately, our team was able to deliver an average CTR of 0.14%, which far exceeded the industry average CTR of 0.1%. Moreover, we able to track and determine that 50 people came to our client’s car dealership after seeing our ads.
Tourism Website Targets Travelers With Video
Challenge
A local travel and tourism website for a popular vacation destination wanted to use programmatic video to drive awareness among their target audience in key locations around the United States. They enlisted the help of our team’s programmatic platform and used a variety of pre-roll video tactics to drive up the CTR and maximize performance.
Solution
Our team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and mobile geo-optimization for pre-roll video. Each tactic was supported by :30 and :60 second video creative. After launch, Simpli.fi and our multivariate algorithms worked to enhance the campaign on a regular basis by optimizing keywords, adding category contextual elements, adjusting frequency cap, and blacklisting poorly performing domains, all to drive up the video completion rate and CTR.
Results
Through Multiple Tactics And Optimizations, The Simpli.Fi Team Was Able To Deliver An Average Video Completion Rate Of More Than 60% Over The Course Of Three Months With A .24% CTR.
University increases Applications with
programmatic advertising
Challenge
This University was trying to increase applications and awareness for their fall MBA program and was struggling to find a partner who could achieve a CPA of $200 within the desired DMAs. They enlisted the help of our team to reach the target audience online and drive qualified applications for the fall semester.
Solution
Our team developed a comprehensive strategy to reach an engaged and qualified audience near the six campus locations. Search Retargeting was key in enabling this advertiser to reach new customers and serve customized ads based on the campus closest to the user. Our team’s multivariate optimization algorithm combined with human optimizations helped drive down the CPA and increase CTR.
Results
Through Multiple Tactics And Optimizations Our Team Was Able To Achieve A CPA Of $159, Which Exceeded The Goal Of $200, All While Maintaining A .45% CTR.
Financial services company breaks through with
our team
Challenge
This client wanted to increase visits to their website and break through the clutter of a saturated market. This client’s goal was to increase page views on their site while keeping the cost at or below $4.00 per visit.
Solution
Using Search Retargeting, we identified the right audience and served them over 22.4M ads. The campaign was optimized at the keyword, day part and recency level to ensure the ads were getting to the right audience, at the right time and to customers who were recently searching for financial services keywords.
Results
The campaign increased page views by 6,484 with a cost per visitor at $2.13, exceeding the campaign goal by 47%.
Financial services firm reports outstanding cpa
with our team
Challenge
A regional and investment services firm with over 2,500 branches in 19 states wanted to raise awareness and secure conversions for an innovative mobile banking application.
Solution
We recommended placing pixel on the clients website. Using the data from the pixel, our team matched data from our team’s user pool to actual site visitors. Using existing data such as demographics, geographies, keyword searches and recently visited domains, we created a highly effective search retargeting campaign. We then layered in a contextual targeting campaign based the successful keywords from the search retargeting campaign.
Results
The blended campaign has consistently delivered a CPA more than 60% under goal. Insight reports reveal that the CPA is significantly higher while the spend used to acquire the mid- and high-income audience was extremely efficient.
Credit union benefits from unstructured data
with our team
Challenge
A credit union was looking to increase awareness among its target audience and drive new credit union memberships. They were not seeing success with their current digital advertising strategy so they enlisted the help of our team to more precisely target their audience and drive up the CTR they had been seeing from other vendors.
Solution
In order to reach relevant consumers in the retirement planning stage, our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. With quick learning from the campaign launch, the team was able to increase and optimize the keywords, blacklist specific domains to more precisely target customers, and adjust the frequency cap to maximize budget and overall campaign effectiveness.
Results
Through multiple tactics and optimizations, our team achieved a CTR of .1%, meeting the client’s initial goal of achieving the industry average CTR of 0.08-.1%.
Mountain Resort Reaches CTR Peak With Our
team
Challenge
A mountain resort and recreation area was looking to build awareness among its target audience and promote a discount offer. They enlisted the help of our team to utilize new geo-fencing technology and several other tactics to improve their programmatic advertising performance and accomplish their goal of achieving a CTR of at least .08%.
Solution
Our team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and geo-fencing. The advertiser identified dozens of regional recreational areas, resorts and campgrounds, and we built geo-fences around each location. With quick learning from the campaign launch, our team and our multivariate algorithms were able to continually optimize performance mid-flight, including monitoring keyword performance and adding new keywords to aid in delivery.
Results
Through multiple tactics and optimizations, our team achieved a CTR of .27%, more than tripling the client’s goal of a .08% CTR.
Tourism Company Brings In Visitors Online And
On-Location
Challenge
This tourism company was looking to increase traffic to their site during the non- peak season to increase awareness and vacation bookings. The company tasked our team with reaching users in the research phase of planning for vacations.
Solution
The campaign was launched using both search retargeting at the keyword level and site retargeting. With the quick learning from the campaign launch, our team was able to optimize the keywords and target specific travel blog domains to more precisely target the customers. After adding in more international travel sites, the team was able to generate a more effective keyword list and scale performance.
Results
Through the multiple tactics and optimizations our team was able to achieve a CTR of .13%. The travel company decided to extend this campaign into their busy season to keep the consistent flow of visitors to site.
Boutique Store Brings In Visitors Online & On-
Location
Challenge
A boutique store wanted to promote their prom dress selections to high school students. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Digi-VUE Advertising to increase brand awareness and precisely target consumers interested in prom dresses.
Solution
The Digi-VUE Advertising Team developed a comprehensive strategy of keyword contextual, site retargeting at the keyword level, and geo-optimized. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords, blacklisted specific domains to more precisely target consumers, and adjusted the frequency cap and pacing to maximize budget. We also shifted budget to higher performing areas and swapped creative to keep the advertisements relevant through changing season.
Results
Through multiple tactics and optimizations, our team achieved a CTR of .1657%, more than doubling the client’s goal of a .08% CTR, which is the industry average.
Online Pet Store Increases Sales & Brand
Awareness With Our Team
Challenge
A pet product company was looking to increase their online sales and build awareness among its target audience. They reached out to Digi-VUE Advertising to utilize our geo-fencing technology and accomplish their goal of achieving a CTR of at least .08%.
Solution
The campaign was using a geo-fencing tactic to target pet owners and advocates. The client provided a list of locations to capture their target audience. These locations included animal humane societies, animal hospitals and clinics, pet boarding companies, pet retail stores, and etc. With the quick learning from the campaign launch, our team was able to optimize the keywords and target specific travel blog domains to more precisely target the customers.
Results
Through Digi-VUE Advertising optimizations and geo-fence tactics, we achieved a CTR of .2058%, more than doubling the client’s goal of a .08% CTR.
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