Copywriting entails writing texts for advertising or marketing purposes. The product, called copy or sales copy, is content written to create brand awareness and convince the target audience to undertake a certain action. It entails writing persuasive and promotional marketing materials which persuade people to buy, click on a link, contribute to a course or schedule an appointment. The materials are often written in print or online but may include spoken materials such as scripts for videos or advertisements. Copywriting is everywhere, and you may often pass it unnoticed; for instance, we receive several emails daily promoting local restaurants, charity drives, sales letters, and catalogs.