Traditional media has it’s place in all forms advertising, but as you go down the funnel, you notice that digital allows businesses to hyper target customers that are already in the market looking for your product or service.
| Medium | Reach | Trageting | Measurement | Cost |
|---|---|---|---|---|
|
Television |
Great reach |
Large geographic areas;
not good for niche
audiences
|
Not real-time;
not granular
|
Expensive; potentially high
commitments
|
|
Radio |
Great potential reach |
Can target audiences who listen to certain
stations
|
Not real-time; not granular
|
Expensive; potentially high commitments
|
|
Print |
Moderate to great potential reach
|
Large and small geographic areas; special
interest publications
|
Not real-time; not granular
|
Costs vary by publication, but attentive eyeballs not guaranteed
|
|
Direct Mail
|
Scalabale reach, but minimum commitments required
|
Entire DMAs, Zip Codes, and addresses.
|
Not real-time; can be somewhat granular, but custom printing may add to cost
|
Costs for fulfillment can add up. Minimums may apply that prevent this
from being an effective channel for some advertisers
|
|
eMail |
Great for reaching existing customers, but not for prospecting new customers
|
Target segmented lists of existing customers
|
Real-time and granular.
|
Costs vary, but are not controlled.
|
|
PPC/Digital
|
Truly Scalable reach
|
Target people in your desired area have
indicated that they want to buy what you’re selling
|
Real-time and granular.
|
Control costs at any level.
Turn campaigns, keywords,
accounts on/off at any time.
Pay only when someone
your ad and visits your
website
|
1. Most Actively Engaged Customers Unlike Billboards and TV, you know someone searching on Google is actively trying to solve a problem.
2. Track & Measure Traffic – With paid search, we can track everything from phones calls, clicks, traffic to your website, and even which keywords produced sales (phone calls, lead form submissions, downloads) for your business.
3. It’s Less Expensive Than TV, Radio & Print – While these channels can cost companies $3,000 – $50,000 in media buys, people can get started with just $1,000.
4. Can Adjust Your Budget Up or Down As soon as you find the optimal ROI, we can scale up your budget to bring in more business.
5. The ROI is instant, and time is money. We waste neither while launching your campaigns.
We know what we’re doing
With over 25+ years of combined experience, and budget sizes of all ranges, we don’t try to fit square pegs into round holes. We customize every campaign to maximize your ROI.
We’re different
No client is too small to get the attention you deserve. From communications, to reporting and proactive
recommendations, you’ll see that from day 1 in our
partnership to grow your bottom line.
We’re Transparent
We have nothing to hide, so we give you 24/7, on-demand access to your performance data. Hold us accountable!
As a nimble agency, we can act fast on request and recommendations we suggest. No more waiting 5 days for changes, because everyday matters to your bottom line. Plus, we can get a campaign live in 2 – 3 business days.
This is the major cause of attrition in Paid Search campaigns. Our team will constantly monitor & optimize your campaigns and proactively find opportunities to grow your bottom line.
We Can Optimize Campaign Performance Based Phone Calls To Your business
This technology allows us to track the success of our campaigns by tracking all calls coming into your business.
Record Your Phone Calls (optional)
Missed a call? No Problem... An automated eMail is sent to you whenever a critial call is missed
While we utilize this tech to manage your PPC campaigns, it can be leveraged for other digital and traditional channels as well
Integrate All Your Website & Marketing Platforms Into One Dashboard
Full Analytics Platform That Integrates Platforms From Google Analytics, AdWords to Social Media Platforms. One reporting dashboard for better decision making.
